no you’re not.

I’ve been guilty of this more than anyone. We’re for everyone. Who’s this for? Everyone.

As usual, I love how Seth Godin breaks it down.

You’re definitely not for everyone. Is it a book? Then you’re for people who read. Is it a podcast? Then you’re for people who listen to podcasts.

You’re already not for everyone so you might as well keep going down that list and find out an actual audience.