Good stories…

I was talking to someone the other day about marketing. Every product is a story. People pay more for passion. Then we really got into what is the right kind of passion or story or….

Every good story has passion. Someone, somewhere has it. There’s never been a good story without it.

So… if you’re selling something, what is the story? What is the passion in that story?

If you’re living… which I assume you are if you’re reading this. If you want a good story, where is your passion? What’s the drive? What’s the tension? What’s the relentless motivation in your imagination?

It feels like many have uninteresting stories because they have so little passion and the passion they do have is buried under routine, stress, and the treadmill systems.