create + lead| philosophy | brain + society + science | story | my books |latest read - January 2024 - listed at the top left Ogilvy on Advertising By Ogilvy, David What Happened To Advertising? What Would Gossage Do? By Moruzzi, Massimo The Song of Significance: A New Manifesto for Teams By Godin, Seth The Alter Ego Effect: Defeat the Enemy, Unlock Your Heroic Self, and Start Kicking Ass By Todd Herman Fire Your Boss: Discover Work You Love Without Quitting Your Job By McHugh, Aaron Me and White Supremacy: Combat Racism, Change the World, and Become a Good Ancestor By Saad, Layla If I Could Tell You Just One Thing: Encounters with Remarkable People and Their Most Valuable Advice By Richard Reed Show Your Work! By Kleon, Austin Wisdom at Work: The Making of a Modern Elder By Chip Conley This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin Running Down a Dream: Your Road Map To Winning Creative Battles By Tim Grahl Lead and Disrupt: How to Solve the Innovator's Dilemma By Charles A. O'Reilly III, Michael L. Tushman Tribe of Mentors: Short Life Advice from the Best in the World By Tim Ferriss Pivot: The Only Move That Matters Is Your Next One By Jenny Blake Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers By Timothy Ferriss Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age By Jeff Goins Reinvent Yourself By James Altucher The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life By Mark Manson enough By Patrick Rhone Stretch: Unlock the Power of Less -and Achieve More Than You Ever Imagined By Scott Sonenshein Whiplash: How to Survive Our Faster Future By Joi Ito, Jeff Howe We Are the Change We Seek: The Speeches of Barack Obama By E. J. Dionne Jr., Joy-Ann Reid Onward: How Starbucks Fought for Its Life without Losing Its Soul By Howard Schultz, Joanne Gordon Delivering Happiness: A Path to Profits, Passion, and Purpose By Tony Hsieh Essentialism: The Disciplined Pursuit of Less By Greg McKeown The Icarus Deception: How High Will You Fly? By Seth Godin Persuadable: How Great Leaders Change Their Minds to Change the World By Al Pittampalli So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love By Cal Newport Impossible to Ignore: Creating Memorable Content to Influence Decisions By Carmen Simon Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It By Steven Pressfield Big Magic: Creative Living Beyond Fear By Elizabeth Gilbert When I Stop Talking, You'll Know I'm Dead: Useful Stories from a Persuasive Man By Jerry Weintraub Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration By Ed Catmull, Amy Wallace On Writing Well: The Classic Guide to Writing Nonfiction By William Zinsser Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future By Ashlee Vance What to Do When it's Your Turn (and it's Always Your Turn) By Seth Godin Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois By George Lois The Story Grid: What Good Editors Know By Shawn Coyne I'm Not for Everyone. Neither Are You. By David Leddick How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life By Scott Adams An Astronaut's Guide to Life on Earth: What Going to Space Taught Me About Ingenuity, Determination, and Being Prepared for Anything By Chris Hadfield Why We Write: 20 Acclaimed Authors on How and Why They Do What They Do Plume Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime By John Heilemann, Mark Halperin Caring for Words in a Culture of Lies By Marilyn McEntyre Do the Work By Steven Pressfield The Flinch By Julien Smith We Are All Weird By Seth Godin Steal Like an Artist: 10 Things Nobody Told You About Being Creative By Austin Kleon The Dip: A Little Book That Teaches You When to Quit (and When to Stick) By Seth Godin Enchantment: The Art of Changing Hearts, Minds, and Actions By Guy Kawasaki Start with Why: How Great Leaders Inspire Everyone to Take Action By Simon Sinek Ignore Everybody: and 39 Other Keys to Creativity By Hugh MacLeod Linchpin: Are You Indispensable? By Seth Godin End Malaria The Domino Project The War of Art: Break Through the Blocks and Win Your Inner Creative Battles By Steven Pressfield
