create + lead
| philosophy | brain + society + science | story | my books |
sorted by read date - latest read January 2024
Ogilvy on Advertising
David Ogilvy
What Happened To Advertising? What Would Gossage Do?
Massimo Moruzzi
The Song of Significance: A New Manifesto for Teams
Seth Godin
The Alter Ego Effect: Defeat the Enemy, Unlock Your Heroic Self, and Start Kicking Ass
Todd Herman
Fire Your Boss: Discover Work You Love Without Quitting Your Job
Aaron McHugh
Me and White Supremacy: Combat Racism, Change the World, and Become a Good Ancestor
Layla Saad
If I Could Tell You Just One Thing: Encounters with Remarkable People and Their Most Valuable Advice
Richard Reed
Show Your Work!
Austin Kleon
Wisdom at Work: The Making of a Modern Elder
Chip Conley
This Is Marketing: You Can't Be Seen Until You Learn to See
Seth Godin
Running Down a Dream: Your Road Map To Winning Creative Battles
Tim Grahl
Lead and Disrupt: How to Solve the Innovator's Dilemma
Charles A. O'Reilly III, Michael L. Tushman
Tribe of Mentors: Short Life Advice from the Best in the World
Tim Ferriss
Pivot: The Only Move That Matters Is Your Next One
Jenny Blake
Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Timothy Ferriss
Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age
Jeff Goins
Reinvent Yourself
James Altucher
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
Mark Manson
Enough
Patrick Rhone
Stretch: Unlock the Power of Less—and Achieve More Than You Ever Imagined
Scott Sonenshein
Whiplash: How to Survive Our Faster Future
Joi Ito, Jeff Howe
We Are the Change We Seek: The Speeches of Barack Obama
E. J. Dionne Jr., Joy-Ann Reid
Onward: How Starbucks Fought for Its Life Without Losing Its Soul
Howard Schultz, Joanne Gordon
Delivering Happiness: A Path to Profits, Passion, and Purpose
Tony Hsieh
Essentialism: The Disciplined Pursuit of Less
Greg McKeown
The Icarus Deception: How High Will You Fly?
Seth Godin
Persuadable: How Great Leaders Change Their Minds to Change the World
Al Pittampalli
So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love
Cal Newport
Impossible to Ignore: Creating Memorable Content to Influence Decisions
Carmen Simon
Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It
Steven Pressfield
Big Magic: Creative Living Beyond Fear
Elizabeth Gilbert
When I Stop Talking, You'll Know I'm Dead: Useful Stories from a Persuasive Man
Jerry Weintraub
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmull, Amy Wallace
On Writing Well: The Classic Guide to Writing Nonfiction
William Zinsser
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
Ashlee Vance
What to Do When It's Your Turn (and It's Always Your Turn)
Seth Godin
The Story Grid: What Good Editors Know
Shawn Coyne
I'm Not for Everyone. Neither Are You.
David Leddick
How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life
Scott Adams
Why We Write: 20 Acclaimed Authors on How and Why They Do What They Do
Plume
Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime
John Heilemann, Mark Halperin
Caring for Words in a Culture of Lies
Marilyn McEntyre
Do the Work
Steven Pressfield
The Flinch
Julien Smith
We Are All Weird
Seth Godin
Steal Like an Artist: 10 Things Nobody Told You About Being Creative
Austin Kleon
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Seth Godin
Enchantment: The Art of Changing Hearts, Minds, and Actions
Guy Kawasaki
Start with Why: How Great Leaders Inspire Everyone to Take Action
Simon Sinek
Ignore Everybody: and 39 Other Keys to Creativity
Hugh MacLeod
Linchpin: Are You Indispensable?
Seth Godin
End Malaria
The Domino Project
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
Steven Pressfield
